When to send White and yellow roses Bright, cheerful and joyful are what come to mind when thinking of a yellow rose. Yellow roses create warm feelings and provide happiness. Giving yellow roses can tell someone the joy they bring you and the friendship you share. White roses, the purist of colors, represent innocence, purity and charm. White roses are traditionally used in weddings and can represent new beginnings. We believe that white roses can also express remembrance and innocence Combine the two and you have a perfection indication of just how important the recipient is to you. Roses colors meanings: Yellow: Friendship, Joy, Get Well Throughout history, yellow has been closely associated with the sun, making these roses excellent for cheering people up. Yellow roses send a message of appreciation and platonic love without the romantic subtext of other colors. The color represents feelings of joy and delight. White roses are traditionally associated with marriages and new beginnings, but their quiet beauty has also made them a gesture of remembrance. When the occasion calls for reverence, whether stately or somber, a bouquet of white rose is a perfect way to say, “I'm thinking of you.”